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What is a corporate video?
We believe the nature of what a corporate video is, and what it's supposed to achieve, is being re defined through DVD and on the Web.
Increasingly, the first chance for a business to introduce itself is via these formats. In just a couple of minutes a corporate video can present several explicit propositions:
- 'here are our products and services'
- 'this is how they work'
- 'this is who you'll be working with'
- 'this is what our current customers think of us'
Through the style of shooting and ?look and feel' of the edit the corporate video implicitly reflects the professionalism, creativity and fun of the company.
With modern day technology the initial video can be quickly repurposed to suit other audiences. For example a sales promotion video can quickly be repurposed for staff induction, CRM, CSR or health and safety. It can be dubbed into any foreign language for use overseas, or sign language for DDA compliance.
It can be repurposed into other formats. For use on digital TV, or at an exhibition. It can be updated in a day to show new products and services, new members of the team, or to accommodate legal changes.
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